Shutterthyme's Blog

October 16, 2009

The Gestalt of “Bling!”

Filed under: Introduction to Digital Art and Design — Mia @ 2:35 am
Gestalt of Bling as "iBling"

Gestalt of Bling as "iBling"


Each of nine 8″ x 10″ images includes the word, “Bling.”  Each was created with Internet images to convey the Gestalt idea that the whole is more than the sum of its parts.  I selected the theme, “iBling.” Images of iPods (shuffle and nano), iPhones, iMacs, and Apple logos were used in the 3 x 3 panel composition.

Design elements and principles were considered for each of nine images but integrating individual panels into a single composition presented challenges I did not expect.  Should I concentrate the hue intensity in one corner?  Should there be starbursts on the bottom of the composition, too?  Does the white background help isolate one panel from the rest in support of Gestalt theory?   I addressed a long list of questions in positioning the panels for the final presentation.

I used a variety of techniques to meet the project criteria.  The Gestalt principle of similarity is prominent in my project.  One iMac screen is the anomaly in a field of nineteen other similar gold laptop computers.  In the middle left panel, the diamond shuffle is the anomaly among three other similar iPods.

To make certain the text, “Bling,” was in each image, the iPod shuffle “OFF” text was replaced with” iBling.”  Blurring, adjusting layer transparency, rotating, and transforming to create perspective helped blend the new text into the original images. Complementary and analogous color schemes were used in the shuffle panels.

Portions of the Apple logo were removed in three of the panels; viewers, using the Gestalt principle of closure, mentally fill in the missing parts to see the complete apple and its leaf.  The same kinds of gaps were left with missing letters on the top center and bottom right iPhone panels.  The jumbled words section of eChalk‘s Web site illustrates how the brain fills in missing gaps.

On the bottom center red nano screen, four iPods are layered within one another to create depth, interest, and to, again, illustrate the Gestalt principle of similarity.  After using an invert adjustment layer to create a simulated negative, I chose Photoshop’s difference blending with 10% red and 50% cyan sub-layers to create the color scheme for Sir Elton John’s portrait.  The portrait is far from Andy Warhol’s work but the image manipulation idea came from Warhol’s Marilyn prints.  Elton John’s negative, with its unrealistic coloring, is still recognized as the iconic vocalist who seems to fit in a world of bling!

The completed project was installed on an 8′ x 12′ hallway bulletin board in the Art Building. With two Introduction to Digital Art and Design classes represented, the hallway was Blingin’!

Installing Bling

Installing Bling

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